Local: Focus entirely on proactive, expansion-minded PR that gets Ignite's story in front of young adults across your city. We don't use PR for "damage control" or defensive media management—our HR team handles internal resolution and community care. Instead, this role is all about offensive outreach and pulling off high-impact, low-hanging fruit. You’ll connect with local magazines, newspapers, neighborhood publications, and digital blogs to secure donated ad space, feature stories, or interview opportunities with local coordinators, staff, or our founders. From local podcast appearances to partnerships with local micro-influencers, your goal is to leverage existing community platforms to wildly expand our local reach.
Regional: Build relationships with regional news outlets, radio stations, state-wide digital publications, and larger regional influencers. You’ll craft compelling press pitches for multi-city gatherings, regional service projects, and large-scale summits, helping tell the story of what God is doing through Ignite across surrounding areas.
National: Establish high-level media partnerships with national Christian publications, widespread news networks, major podcasts, and national influencers. You’ll create master media kits, standardize press release templates, and secure top-tier feature stories that highlight the nationwide expansion of the ministry.
Management: Train and equip local PR volunteers on media outreach etiquette, press kit distribution, and effective pitching strategies. You’ll coach team members on how to communicate Ignite's mission clearly to journalists, helping them build lasting relationships with media professionals at every level.