Local: Set up, target, and monitor micro-budget paid ad campaigns on Meta (Facebook/Instagram) to reach unchurched young adults within specific local zip codes. You’ll build local custom audiences, test creative variations for upcoming events, and track conversion metrics (like link clicks and RSVPs) to ensure every dollar of local ad spend is maximized to invite new people into community.
Regional: Oversee multi-city advertising strategies and budget allocations across neighboring chapters. You’ll analyze campaign performance data, run regional A/B tests on audience targeting, and optimize ad spend across geographic markets to drive turnout for multi-city gatherings and retreats.
National: Manage large-scale national advertising budgets and run nationwide brand awareness campaigns. You’ll partner with senior leadership on top-of-funnel acquisition strategies, design retargeting funnels, and build scalable ad templates that local chapters can deploy in their markets.
Management: Mentor local ad volunteers on Meta Ads Manager setup, pixel tracking, audience targeting, and budget management. You’ll audit local ad account health, analyze return on ad spend (ROAS), and coach team members on scaling successful campaigns.