Local: Schedule and publish approved organic content across your city chapter’s official social media channels, keeping grid posts, stories, and reels organized and consistently timed. You’ll write engaging, on-brand captions, apply relevant local tags, and maintain a clean, vibrant digital storefront for your city. Your focus is ensuring that anyone looking up your local chapter sees an active, welcoming, and up-to-date representation of your community.
Regional: Coordinate publishing schedules across neighboring chapter accounts to align with regional event pushes, joint retreats, and area-wide campaigns. You’ll share high-performing local post concepts across surrounding cities and maintain cross-city content calendars to prevent overlaps.
National: Own the publishing calendar for primary national social media accounts. You’ll collaborate with creative teams to roll out nationwide campaign launches, oversee cohesive channel aesthetics, and test optimal posting frequency models across all platforms.
Management: Train local publishing volunteers on scheduling software, caption copywriting, hashtag strategies, and platform algorithm shifts. You’ll audit local page aesthetics and coach coordinators on maintaining consistent brand standards.